“I can get stuck trying to solve the whole thing in my head. Emilly is good at slowing it down, naming the actual next step, and telling me when I am about to waste a week on the wrong tool.”
Cody P OpenClaw
AI advisor
AI search visibility + lead systems for small businesses
Get found in AI search.
Turn more of that attention into leads.
I help small businesses build answer-ready service pages, useful SEO content, lead capture paths, and follow-up systems that keep new inquiries from disappearing.
The offer
Visibility is only useful when it turns into real inquiries.
I start where small business SEO now gets messy: service pages that do not answer enough, content that is not easy for AI search to cite, and leads that vanish after someone reaches out.
The work is still practical implementation, but the target is clearer: get your services easier to understand in Google, AI Overviews, and ChatGPT-style search, then make the next step obvious.
That might mean rewriting service pages, building a content workflow, improving internal links, adding better lead capture, or setting up a follow-up flow so a good inquiry does not depend on memory.
Who this is for
For owners who need search visibility to become follow-up.
You do not need to know every SEO term. If you can name what you sell, who asks for it, and where leads get messy, that is enough to start.
A good fit
If this sounds like you
- 01 You run a small business or solo operation and your best service explanations still live in your head
- 02 You want to show up in Google, AI Overviews, and ChatGPT-style search without turning marketing into a science project
- 03 You have service pages, content ideas, lead capture, or follow-up slipping through cracks
- 04 You want one person who can map the opportunity, improve the pages, build the workflow, and explain what changed
SolopreneursLocal servicesSmall teamsHome servicesAgenciesProfessional servicesCreatorsClinicsTrades
Not a fit
Probably not the right lane
- — You want a course, templates, or a pile of prompts with no page or follow-up implementation
- — You need a big enterprise AI strategy or a long committee process
- — You are hoping one shiny tool will fix unclear services, thin pages, or slow lead response by itself
- — You are not ready to show me your pages, offers, and current lead path
What I help fix
The path from search answer to sales conversation.
Start with the place where visibility, clarity, or follow-up is already costing you leads.
/ 01
AI search visibility
Make your services easier for Google, AI Overviews, and ChatGPT-style search to understand, summarize, and connect to real customer questions.
/ 02
Service pages and content
Turn customer questions, local knowledge, proof, and offers into clear service pages, useful articles, and content you can keep improving.
/ 03
Lead generation and follow-up
Capture the inquiry, route it to the right place, draft the next reply, and keep follow-up from living only in your inbox.
How it works
Clarify the offer. Build the path.
This is practical on purpose. We keep the scope clear, use the tools that make sense, and leave you with pages and systems your business can keep using.
Step 01
Find
We look at your services, current pages, customer questions, and lead path. Then we pick the first useful visibility or follow-up fix.
Fit call + scope Step 02
Map
I map the pages, answers, internal links, lead capture points, and follow-up steps that need to work together.
Plain-English plan Step 03
Build
I write, structure, connect, and test the pieces. You stay close enough to approve the direction without making it your second job.
Done-for-you setup Step 04
Handover
You get the updated pages or workflow, a simple walkthrough, and the option to keep me on for the next content or lead-system improvement.
Use it or keep me on First week
You will know what we are fixing before anything gets built.
The first step is clarity, not a pile of software. We find one page, content path, or lead system, map it plainly, and decide whether it is worth building.
Day 1
Pick the first page or system
We name the service page, content path, lead capture point, or follow-up step costing the most visibility or leads.
Days 2-3
Map what happens now
I document the current pages, tools, internal links, forms, handoffs, and places where the next step gets dropped.
Days 4-7
Scope the working version
You get the build plan, price, timeline, and the parts that should stay human.
Case studies
Three builds. Three different problems.
Advice when you are close to the work. A website when people need to find you. A dashboard when the whole process needs one clear home.
Advisory workflow
AI advisor setup
The owner had ideas to test, but too many tool choices kept slowing down the next move.
A steady advisory workflow helped sort the options and keep the setup moving.
SEO/GEO custom website
40+ page search-ready site
Useful local knowledge was buried in conversations instead of living on pages buyers, Google, and AI tools could read.
The new site turned local areas, buyer questions, and clear answers into a search-ready structure.
Content machine
Custom content dashboard
Ideas, posts, clips, covers, and review steps were spread across too many places.
A custom dashboard brought the whole content process into one place to draft, review, and track.
Proof from recent work
Built with owners who needed the work to move.
“A lot of what I knew was just sitting in conversations. Emilly helped turn that into pages people could actually find. Buyer questions, local details, the stuff I kept repeating.”
Glen R Real estate
Google + AI search “She did not try to jam us into some giant system. She looked at how we already work, found the messy parts, and helped make the site and follow-up feel a lot less vague.”
Michelle M Small business growth
Local business “Before this, the content process lived in too many tabs and half-finished notes. The dashboard gave everything a home. Drafts, clips, covers, review steps, all of it.”
David G Content machine
Custom dashboard Work with me
One focused build first. Ongoing care if you want it.
Builds range from $500 to $5,000. I quote the exact number after I understand what needs fixing. You will know the price, the scope, and what I am building before anything starts.
Step one
Search-to-Lead Scope
Scope/ we pick the right first fix
- 30-minute fit call
- Written scope document with what I would build
- A clear price before you commit
- Honest "not a fit" if that is the answer
Main offer
AI Search and Lead Systems Build
Quoted/ one-time project
- The updated page, content path, or lead workflow fully working
- Walkthrough video so you know how it runs
- Short walkthrough document
- Built inside the tools you already use, where possible
After launch
Ongoing Care
Monthly/ only if you want support
- Monthly check-in to keep pages and systems tuned
- Add the next service page, automation, or dashboard view
- Updates to prompts, pages, flows, and walkthrough notes
- Direct email and Telegram access for quick questions
Pricing note
Builds vary in scope. The application tells me enough to suggest the right lane before any number is committed.
Meet Emilly
I'm Emilly. I build quiet systems your business can use on a busy week.
I work with small business owners and solopreneurs who know the business could run better, but do not want to spend their nights comparing tools or pretending a new app will fix everything.
I listen to how the work really happens now: the forms, follow-ups, half-used CRMs, content ideas, inbox clutter, dropped steps, and random spreadsheets that somehow became important.
Then I build the small system that should have existed already. Sometimes AI drafts the reply. Sometimes it is a dashboard, a website flow, or a CRM cleanup. Either way, the goal is the same: the work moves without you babysitting it.
I have spent enough time in operations to love structure, and enough time building software to know when the simple version is the right version.
I can stay close after launch if you want help tuning the next piece. You do not have to become the person who fixes every tool just to get the work moving.
Real questions
What owners usually ask first.
If your question is not here, apply with the rough version. I can usually tell pretty quickly if I can help.
What do you actually help small businesses with? +
I help small businesses get clearer and more findable online, especially for AI search, ChatGPT-style answers, Google AI Overviews, service page SEO, lead capture, and lead follow-up systems.
Is this SEO, AI search optimization, or workflow automation? +
It can include all three, but the goal is not jargon. The goal is to make your services easier to understand, easier to cite in AI-assisted search, and easier for a new lead to act on after they find you.
Do I need to know what to build before I apply? +
No. You can apply with a messy problem: weak service pages, thin content, unclear offers, poor local search visibility, slow lead response, or a follow-up process that depends on memory.
How do you pick what to fix first? +
I look for the shortest path between visibility and revenue: the service page that needs clarity, the answer customers keep asking for, the internal links that should support the page, or the follow-up step where leads go quiet.
Do you build everything yourself? +
Yes. You work with me directly. I may use existing tools when that is smarter than custom work, but I am the person mapping the pages, writing or restructuring the content, building the workflow, and explaining how it works.
Do I need a technical team? +
No. Most of my work is for owners who do not have one. I keep the language direct and build around your current website, CRM, forms, and publishing tools where possible.
How much does it cost? +
Builds range from $500 to $5,000. A focused service-page refresh is different from a content workflow, lead follow-up system, or larger website structure project. Apply with the problem you want fixed and I will quote the exact number.
Not ready to hire someone?
If you want to learn it yourself, start smaller.
Some owners want me to build the page, content path, or follow-up system. Some want advice, templates, and a slower path. If you are in the second group, Ops by Claw is the better lane.
Ops by Claw
DIY · templates · office hours
- Prompt kits, page checklists, and workflow playbooks
- Office hours for practical questions
- A lower-cost way to learn before hiring help
Apply to work with me
Your best answers should be easier to find. And easier to act on.
If I can help, I will tell you whether I would start with AI search visibility, service pages, lead capture, or follow-up. If I cannot, I will say that too.
Apply to work with me →